Border Header

Tuesday, May 26, 2009

This Fri Nite!!!


The monthly Haight Street Art Stroll is coming up this Friday night the 29th from 6 to 9pm and in conjunction with "the Stroll" we are having May Customer Appreciation Night- meaning we have drinks and good ol'e fashioned live music to treat you with. Local band Manzanita will be playing live starting around 7:30 check out their music here, also we will be having 15% off all new eyewear with the (finally) completion of our new sunglass case (thanks Willis).
Posted by Aqua Surf Shop on 05/26 at 06:27 PM

Tuesday, May 19, 2009


Starting now we are having a SELECT SHAPER SALE- get below wholesale cost on select surfboards in our Sloat shop!!! Don't miss out!!! These deals will NOT be happening again! Here is a list of some of the boards-

HOBIE CIRCA 71 TWIN FIN Sale Price $630 you save $140!
(White gloss and polish) 5’8” x 20 ¾ x 2 ½ with Lok Box Fins by Midget Smith.
Midget Smith has shaped for Hobie since he graduated from San Clemente High in1969, and was a very talented shaper and sweet person. Sadly Midget passed away last August- you can read more about him here-

HOBIE CIRCA 71 TWIN FIN Sale Price $725 you save $124!
(green gloss and polish) 5’6” 20 X 2 ½ with Glass-ons by Gary Larson
Gary Larson works along side his mentor, Terry Martin. Gary brings modern lines and a shaping style that is new and fresh, yet true to the Hobie Surfboard's legacy. Check out this performance keel fish.

HOBIE DEADLY FLYING GLOVE Sale Price $745 you save $140!
(art gloss and polish) 6’2” x 21 5/8 x 2 5/8 by Midget Smith
This sick bonzer is perfect for the bigger guy- shaped by Midget Smith- Midget Smith has shaped for Hobie since he graduated from San Clemente High in1969, and was a very talented shaper and sweet person. Sadly Midget passed away last August- you can read more about him here-

HOBIE RETRO EGG Sale Price $760 you save $135!
(cloth inlay, pigment, gloss and polish) 6’4” x 20 ¼ x 2 5/8 by Midget Smith
Unreal 6’4 single fin egg with beautiful floral inlay and pigment work by Midget Smith.
Midget Smith has shaped for Hobie since he graduated from San Clemente High in1969. and was a very talented shaper and sweet person. Sadly Midget passed away last August- you can read more about him here-

HOBIE M80 Sale Price $670 you save $140!
(Green racing stripe, gloss and polish) 5’10” x 20 ½ x 2 ½ by Gary Larson
Perfect for the smaller ripper- the M80 catches waves so easily and planes quickly over the flattest sections while still feeling very much like a sort board- this one is made by Gary Larson, whom works along side his mentor, Terry Martin. Gary brings modern lines and a shaping style that is new and fresh, yet true to the Hobie Surfboard's legacy. The M80 is a very versatile/fun board.


XANADU SINGLE FIN Sale Price $500 you save $179!
(Pigment, gloss and polish) 6’5” x 19 ½ x 3 swallow tail.
Xanadu puts his performance touch on this retro rippah stick-imagine yourself pulling Donovan inspired bottom turns without a leash plug- Cheeehooo! Stylie pulled in swallow tail with purple tint on bottom makes this one a smooth performer.

XANADU TL2 X20 Sale Price $540 you save $230!
6’0” x 18 7/8 x 2 1/8 Tough Epoxy construction with performance materials.

XANADU X20 TL2 Sale Price $540 you save $230!
6’2 x 19 ¼ x 2/14 Solid performance shape in light-weight durable epoxy.


DHD PUNT FLYER Sale Price $400 you save $140!
5’10”x 19 x 2 3/8

DHD JELLY FISH Sale Price $400 you save $140!
5’10” x 18 ½ x 2 9/16


CHEMISTRY performance short board- Sale Price $300 you save $129!
6’1” x 18 7/8 x 2 3/8 swallow tail.

CHEMISTRY COPER Sale Price $350 you save $129!
6’1” x 18 ¾ x 2 squash tail.

CHEMISTRY DAGGER Sale Price $370 you save $129!
6'1" x 18 5/8 x 2 3/16 squash tail.

VESSO by Kerry Tokoro

VESSO performance short board- Sale Price $350 you save $129!
6’2” x 18 9/16 x 2 ½ squash tail.

VESSO performance short board- Sale Price $400 you save $100!
6’0 x 18 9/16 x 2 ¼ squash tail.


M10 TOMAHAWK Sale Price $400 you save $160!
6’0 x 18 1/4 x 2 ¼ squash tail.

M10 TOMAHAWK Sale Price $400 you save $160!
6’2 x18 ½ x 2 ¼ squash tail.

INSIGHT performance short board- Sale Price $350 you save $125!
6’0 x 18 ¾ x 2 ¼ squash tail.
Posted by Aqua Surf Shop on 05/19 at 07:50 PM

Friday, May 15, 2009

Spring Time


Spring Time at the beach- oh boy, no waves- where's the prozac?!?-
Time to look for that secret local spot.
Posted by Aqua Surf Shop on 05/15 at 08:20 PM

Wednesday, May 13, 2009

More Bigfoot

As we continue to work on our li'l Bigfoot short 'The Lost Coast" I continue to entertain myself by learning more about this hairy mythical man. which brings me to this next entry- a hot-spot of Bigfoot info!
Michael in front of his place.

We all know there has been no surf, so it is time to tour around and find other things to do. So here is one-
Not to be missed- The Bigfoot Discovery Project Museum in Felton Ca.

Tucked well into the inspiring redwoods of the Santa Cruz Mountains, there is a little gem, a museum all about Bigfoot. Obviously the little cabin/museum on the side of the road is filled with all things “Bigfoot”. Bones of Bigfoot’s ancestors, plaster-casts of large feet, images, books, movies, hair, models fill the display cases and shelves, but it does not take one long to see that the real museum is Michael Rugg, the owner/curator.
I could listen to good Bigfoot stories all day.

If you believe in Bigfoot or not, Michael is extremely entertaining and interesting. He tells the lore of Bigfoot with passion, and recounts various sightings in a capturing yet well-structured way. He knows and can recount every encounter, seen all the evidence, and cross-examines it all with his own research. Visit the Bigfoot Museum in Felton, and be sure to have some Bigfoot questions ready for Michael, it is a really cool way to spend some time in a beautiful environment. Visit his site HERE.
Posted by Aqua Surf Shop on 05/13 at 10:51 AM

Wednesday, May 06, 2009

Merle the Shop Dog-

Merle the shop dog is in all our random little movies, he even gets eaten in “Night of the Doggie Diner”! Many have commented, “You know, Merle is actually the best actor in your movies.”
Don’t worry, it’s true and people actually come to visit Merle at the shop more than me. Here is a recent rushed-silly-short that we made with Lilo and Merle to try and win a contest sponsored by Flappy Dog Toys. The assignment was to showcase their ad copy-“ Dogs love to shake em!” Alas, we did not win, but had fun trying to get Lilo the parrot to act.

Posted by Aqua Surf Shop on 05/06 at 01:53 PM

Tuesday, May 05, 2009

Book Launch Party

Hey everyone just a shout out (sorry for the late notice) about a great event. Our friend Peter Kirkeby where we held the photo show "Loose Connections" is hosting Patrick Trefz's book release party here in SF, and I do not think you'll want to miss it- all the details are below as well as an interview with Patrick about the book from the publisher's website.
Power House Books and Patrick Trefz invite you to
Thread Book Launch Party: signing, art show, live music and PRIMO BEER!
Friday, May 8th 7pm –11pm Kirkeby’s Place 128 Texas SF, CA 94107
Live music by Dan Hulphers & and_Hod


Thread is a study in juxtaposition, particularly between the man-made and the naturally occurring. Freighters in a harbor, arranged like pieces on a game board, are set against the light ruffle of wind on the water. Wheels and gears, line running through an installation like belts in a motor, the extremity of industrial production are countered by a man and a wave, two products of natural energies. Seen one way, everything is natural, and the question becomes one of degrees of manipulation. Still, the settings in these pictures suggest duality, differing realms—the road and the beach, the train track and the lineup—each element evoking its own associations. Patterned yet non-linear, Thread takes seemingly disparate subjects and gently ties them into a unified whole, finding commonality in devotion and practice. Trefz sat down with powerHouse Books to discuss his creative process.
powerhouse Books: Tell me about your background… Where are you from, and where does your interest in photography stem from?

Patrick Trefz: I spent my childhood years growing up in Düsseldorf and Paris. My first memory of cameras came from my father, who worked as a still life studio photographer. Early on, I liked the idea of getting into it professionally, so I interned for several high profile photographers. This made me realize that I wasn’t into the studio work at all—I was more into documenting and enjoying the world around me, skateboarding with friends, traveling by rail around Europe, working on my graphic doodles and graffiti—basically just indulging my creative impulses. Years of vagabonding with surfboard and camera eventually led to a job at SURFER magazine.
pHB: How would you describe your photographic style?

PT: I find that hard to describe, as it all comes from the bottom of my heart/belly region. As I daydream, I visualize compositions and scenarios. In time, when everything falls into place, the moment to realize my vision presents itself. Rolling the film camera or snapping the picture, I am totally gratified. So, I wouldn’t necessarily call it a style; it’s more of an approach. If I were pressed to define my style, I would say that the early years of working with my father in the controlled environment of the studio gave me a strong, classical foundation by being immersed in aspects of formal composition. As I mentioned earlier, I was compelled to explore the world. Thus, I believe that I brought this formal sensibility to the streets and beaches of everyday life. Over time it evolved into introducing a view to the surfing genre that was typically found only in the realm of what was considered fine art photography.
pHB: Is this a style you’ve developed over time, or was it something particular that you had in your mind when you first started shooting?

PT: When I was 15 I took my first solo trip—to Tunisia. I roamed the country by train, bus and foot, hungry for the experience and culture, overturning every stone in sight. There was a certain spontaneity and innocence to it that is hard to find these days. I’d have to say that my original intent, curiosity, and zeal has and will remain a driving force.
pHB: Who or what inspires you and your work?

PT: I am inspired by the new and unknown, a country or city I haven’t been to, an artist or musician I haven’t heard off, finding a new hiking trail in the woods behind my house—an unending fascination with discovery and exploration. This also applies to surfing and waves: each wave that breaks is unique and you have to be alert and observant to deal with the constant change. I like how that idea is applicable to the endless transformations within every day life.

pHB: The book Thread is based on an award winning, 16mm film that you directed… Talk to me about these projects, what themes do you explore through them?

PT: Thread is based on a common creative thread that a group of surfers share, showcasing a different aspect of our culture, away from the boobs and tubes stereotype. The main theme revolves around the idea that the lines that these surfers draw onto the waves translate into their artistic pursuits on land. For example, Jim Denevan is highly dedicated to producing land art on low tide beaches that vanishes with the incoming tide. Joe Curren explores his roots via photography, whilst Tom Carroll gets into the science of shapes and experimental fin design.
pHB: Is there a photograph in your book that you consider a personal favorite of yours, if so, which one and why?

PT: It is the opening shot of the book: Patxi Oliden, autodidactic surfboard shaper from the Basque country. A genuine man who has been surrounded by the sea his whole life, he was originally an oar shaper for the whaling fleets from Orio. When Californian surfers arrived at the coast for a visit, he taught himself how to shape in order to supply the hometown kids with inexpensive surfboards. His company, ‘itxastresna’, directly translated from Basque, means ‘Democratic Surfboard Company’
pHB: Thread follows you on your travels all over the world in search of the surf… Describe some of the experiences or the memories that stand out the most.

PT: The surf is the icing on the cake and the time spent traveling to it makes for such rich experience. The different people and places that led me to the final product of the film and the book were incredible: surviving a 10 hour taxi ride from hell from Athens to Corfu, getting stuck and crazy sick in a massive sandstorm on an island off the Saharan coast, drinking Rioja with my Basque friends in their family winery that dates back to 1150 A.D., collaborating with musicians on the soundtrack, and spending 2.5 months in the Chelsea hotel whilst editing in NYC. This is certainly an abridged list, as there were many, many more.

pHB: What are some of the greatest challenges that you face as a surf photographer? How do you overcome them?

PT: The way surfing is portrayed in its current commercial form has nothing to do what surfing really means for my friends and me. The monthlies just show off the same old surf porn with a flavor of the month mentality, front lit and close up so advertisers see their logos. An independent book is the perfect medium for me to tell a story that usually doesn’t have the chance to breathe. Working on non-surf related projects is also a nice way to step away from it all and return with a renewed perspective.

pHB: Do you prefer shooting on land or in the water?
PT: Whatever it takes, really: from land, swimming in the pit of a wave, riding a surfboard with the camera, from a canoe, boat, jet ski, helicopter, or plane.
pHB: And lastly, what does the future hold for you and your work?
PT: I have been tracing and shooting Steinbeck’s legacy in the Salinas Valley for the last few years with my trusty 6by6 Rolleiflex. A book is in the works. Since digital still cameras have evolved to also shoot motion, I will be able to work with more freedom and spontaneity, rather than having to shift from one piece of equipment to the other. Right now I’ve got a new project is in the works entitled ‘Steeped’. It is about the refinement of the aging surfer. I am also working on a script for a narrative feature about a Sinti that fled from Nazi Germany to the woods of Northern California.
Posted by Aqua Surf Shop on 05/05 at 07:01 PM